@inproceedings{Collins:2010wW,
  author = "Collins, Paula",
  title = "{LHCb Upgrad - Physics Case and High Luminosity Detector Optimisation}",
  doi = "10.22323/1.088.0064",
  booktitle = "Proceedings of 12th International Conference on B-Physics at Hadron Machines  {\textemdash} PoS(BEAUTY 2009)",
  year = 2010,
  volume = "088",
  pages = "064"
}