@article{Collins:2010wW,
  author = "Collins, Paula",
  title = "{LHCb Upgrad - Physics Case and High Luminosity Detector Optimisation}",
  doi = "10.22323/1.088.0064",
  journal = "PoS",
  year = 2010,
  volume = "BEAUTY 2009",
  pages = "064"
}