PoS - Proceedings of Science
Volume 321 - Sixth Annual Conference on Large Hadron Collider Physics (LHCP2018) - Posters
The social content strategy of the ATLAS Collaboration
A. Sidoti*  on behalf of the ATLAS Collaboration
Full text: pdf
Pre-published on: September 25, 2018
Published on: December 21, 2018
Abstract
Social media is an essential tool for communicating particle-physics results to a wide audience. This
presentation will explore how the nature of social media platforms has impacted the content being
shared across them, and the subsequent effect this has on the user experience. The ATLAS
Experiment at the LHC has adapted its communication strategy to match this social media evolution, producing
content specifically targeting this emerging audience. The success of this approach is examined and
the effect on user experience is evaluated.
DOI: https://doi.org/10.22323/1.321.0038
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