PoS - Proceedings of Science
Volume 350 - 7th Annual Conference on Large Hadron Collider Physics (LHCP2019) - Posters
Communicating ATLAS: adapting to an ever-changing media landscape
S. Mehlhase, K. Anthony* on behalf of the ATLAS collaboration
*corresponding author
Full text: pdf
Pre-published on: August 31, 2019
Published on: December 04, 2019
Abstract
Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.
DOI: https://doi.org/10.22323/1.350.0012
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