A set of selected standard model measurements proposed for the
ATLAS and CMS experiments after the high-luminosity upgrade of the LHC
is discussed.
The measurements are separated into two categories: precise measurements that benefit
from both improved systematic uncertainties and increased luminosity, like W or top masses, or
weak mixing angle measurements; measurements of low cross section production that benefit mainly from
luminosity increase and detector improvements, like diboson~(VV) VBS polarized
cross section measurements or study of triboson~(VVV) production.