PoS - Proceedings of Science
Volume 367 - XXIX International Symposium on Lepton Photon Interactions at High Energies (LeptonPhoton2019) - Posters
Communicating ATLAS: adapting to an ever-changing media landscape
A.M. Rodriguez Vera*, K. Anthony-Kittelsen  on behalf of the ATLAS Collaboration
Full text: pdf
Pre-published on: October 15, 2019
Published on: December 17, 2019
Abstract
Communicating the status and achievements of the ATLAS Experiment at the LHC has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.
DOI: https://doi.org/10.22323/1.367.0174
How to cite

Metadata are provided both in "article" format (very similar to INSPIRE) as this helps creating very compact bibliographies which can be beneficial to authors and readers, and in "proceeding" format which is more detailed and complete.

Open Access
Creative Commons LicenseCopyright owned by the author(s) under the term of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.