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Volume 367 - XXIX International Symposium on Lepton Photon Interactions at High Energies (LeptonPhoton2019) - Posters
Communicating ATLAS: adapting to an ever-changing media landscape
A.M. Rodriguez Vera,* K. Anthony-Kittelsen
*corresponding author
Full text: pdf
Pre-published on: 2019 October 15
Published on:
Abstract
Communicating the status and achievements of the ATLAS Experiment at the LHC has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.
Open Access
Creative Commons LicenseCopyright owned by the author(s) under the term of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.