The onset of the COVID pandemic in 2020 stopped all outreach and educational activities with
in-person participation. The ALICE collaboration soon adapted to the new situation imposed by
lockdowns and other restrictions. The multitude of online tools and platforms available allowed
us to continue reaching out to the public. In-person visits and talks were replaced by virtual
visits and virtual talks, done with dedicated equipment and allowing remote audiences to see the
experiment and interact with scientists. Masterclasses for high-school students were also adapted
and were held online; web-based versions for the analysis programs were developed, making it
easy for students at home to take part in this exciting hands-on activity and become scientists for
a day. This new format made it possible to reach out to new audiences, both students and general
public, who normally would not have the opportunity to travel and participate; it also motivated
more colleagues to be involved in outreach. We will discuss how these online activities were
implemented and the experience gained.