Physics, especially Astroparticle and Nuclear Physics, is a theme rarely told to kids, because it is very far
away from their everyday life and from traditional school subjects. Nevertheless, to answer the demand of
materials to support distance learning during the pandemic, the INFN Communications Office widened its
activities with interactive live streaming events and online workshops for students: an opportunity to involve
kids, between 8 and 13 years old, into the discovery of Physics. During 2021 and 2022, in the context
of a continuous toggle between in-person school and distance learning, INFN Communications Office explored
different modalities to communicate science online, maintaining the focus on three main aspects:
storytelling, interaction, and visual narrative. Three online projects were organized to provide teachers with
new instruments to engage kids in Physics. The evolution of these three projects will be presented, focusing
on the different narrative structures and modes of interaction. Also, the aspects of communication strategy,
kids and teachers’ engagement and perceptions will be discussed, by focusing on good results and critical
aspects of the digital formats presented, in order to keep the discussion open on how they can be evaluated
and aligned to school needs and expectations.