PoS - Proceedings of Science
Volume 441 - XVIII International Conference on Topics in Astroparticle and Underground Physics (TAUP2023) - Outreach and Education
Sharing ATLAS Science: engaging the public
G. Carratta*  on behalf of the ATLAS Collaboration
Full text: pdf
Pre-published on: December 12, 2023
Published on: March 22, 2024
Communicating the science goals and achievements of the ATLAS Experiment is a core objective of the ATLAS Collaboration. This talk will explore the range of communication strategies adopted by one of the main LHC experiments. We provide an overview of ATLAS' digital communication platforms, including its website, social media, YouTube and Virtual Visit programme. We also present material and activities designed to engage students and public of all ages, including books, printable material, events at festivals, public talks and more. Measured effects on target audiences are evaluated in several cases and best practices are shared.
DOI: https://doi.org/10.22323/1.441.0325
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