The International Dark Matter Day, celebrated worldwide on October 31 every year since 2017, was first organized in Argentina in 2019 as part of an outreach initiative led by the ANDES deep underground laboratory collaborators. This effort has persisted over the years. In this work, we will discuss how in the last 2 editions, 2022 and 2023, we went from a model where we propose different kinds of outreach activities we developed ourselves, to a co-production model where we work with non necessarily dark matter related actors to build what we believe is a more significant communication of our topic. Specific activities such as a dark matter ice cream, card games, comics, and more will be detailed. We conclude our reflection with lessons learned from a public perception study we performed in schools.