This proceeding discusses the significance and impact of social media in the field of physics. It explores how platforms such as Facebook, Twitter, and LinkedIn can be used effectively for promoting research interests, simplifying complex concepts, and fostering international collaboration. The proceeding also presents insights from my personal experience as a Social Media Specialist Secondee at the Cherenkov Telescope Array Observatory (CTAO). It highlights successful initiatives like the "Physicists On-Call" program and diversity series at the CTAO, demonstrating the potential of social media in enhancing research visibility, promoting diversity and inclusion, and building an international physics community. The proceeding concludes that the evolution of physics requires physicists to adapt to new communication methods, and embracing social media can lead to new discoveries, collaborations, and a more diverse and inclusive physics community.