Social media channels are vital for outreach and offer huge opportunities for scientists to directly engage with the public using nontraditional methods – including lots of creativity and humor. The physics community’s presence is growing more significant, and this session (designed for early career researchers) provided a lively discussion with experts in the domain. We covered how to best use social media to raise public awareness of science, share excitement and progress, and cultivate support from followers. We also discussed some of the thornier issues in social media, such as capturing the complexity of both the scientific process and the science itself.