To support the outreach activities of ATLAS institutes and to grasp people's attention in science exhibitions and during public events, a very detailed model of the experiment built entirely out of LEGO bricks as well as an outreach programme using LEGO bricks to get people to think about particle detectors and involve them into a conversation about particle physics in general have been created. A large LEGO model, consisting of about 9500 pieces, has been exported to more than 55 ATLAS institutes and has been used in numerous exhibitions to explain the proportion and composition of the experiment to the public. As part of the Build Your Own Particle Detector programme (byopd.org) more than 15 events have been conducted, either involving a competition to design and build the best particle detector from a random pile of pieces or to take part in the construction of one of the large models, as part of a full day outreach event. Recently, miniature models of all four main LHC experiments, that will be used at various outreach events in the future, have been added.