Using Heavy Meson Chiral Perturbation Theory (HMChPT), the $B^* \pi$ excited states contamination of the $B \to \pi$ vector form factors is computed to NLO in the chiral expansion and in the static limit. The results suggest that the excited states for $h_\parallel$ are of the order of a few percent whereas $h_\perp$ receives large negative contributions and thus might be significantly underestimated in lattice simulations.