The LHCb collaboration has a wide outreach programme covering physics news, detector photos and videos, masterclasses and exhibitions at the CERN site. The presence on social media, and on web in general, is the first line in making the public aware of the experiment activities. At the experimental site, guides are aided by posters and real detector parts to make visitors more involved in the tour. The masterclasses in particle physics include an example of real data analysis at LHCb and are designed to inspire high-school students, the scientists of tomorrow.